A brand inspires confidence with compelling imagery, a rich color palette, and striking stationery.
1Source is a Veteran- and minority-owned small business providing IT solutions and business strategy to government, the private sector, and non-profits. 1Source handles crucial, large-scale federal contracts and needed to convey their experience, confidence, and trustworthiness. They also wanted to emphasize their priority of service to clients, country, and community.
We delivered a full identity overhaul, starting with a new logo. The “1” shapes of the logo’s icon create an energetic, spark-like form that suggests arrows pointing in a clear direction. We also created a stationery suite and a leave-behind book outlining the company’s core capabilities and values. A bold scheme of burnt orange and rich brown avoids the cliché of red, white, and blue and helps set 1Source apart from its competitors, as does the use of commanding type treatments and aggressive, full-bleed photography. By alluding to the strength, reliability, and timeless quality of our national monuments, the identity’s photographic imagery suggests 1Source’s commitment to the United States and its enduring values.