Learn Liberty Rising

Playful spot illustrations introduce a video platform for learning about classical liberalism.

Learn Liberty is an online resource for learning about classical liberal thought, with an audience comprised mostly of students and young professionals. Its videos feature leading professors, scholars, and experts from a diverse range of fields, including economics, philosophy, history, and law.

Many viewers watch Learn Liberty only on YouTube or social media. Learn Liberty Rising gives those viewers a good reason to interact with the Learn Liberty website by gamifying the experience. By watching, commenting on, and sharing videos, viewers earn badges and score points they can redeem for swag. Not only does this foster community among viewers, it also gets them hooked up with Learn Liberty’s other resources, including an online academy, seminars, conferences, internships, and scholarships.

For each section of the about page, I created spot illustrations in a crisp, bold style and wrote punchy copy. I also developed the layout and front-end appearance.