ACUI 2012: Create

A presentation and freebies get other college unions excited about starting or improving a design department.

At the 2012 ACUI Annual Conference in Boston, Carolina Union Marketing & Design presented on “In-House Marketing, Design, and Revenue Generation.” Our session was designed to galvanize college unions without a design department to start one, and to equip those with one with methods to run their department more efficiently. Each attendee received a “Create” tote bag filled with goodies including buttons, chocolate, a collaborative drawing game, and a small sketchbook in which to record their creative ideas. In addition to creating the branding and collateral for our session, I co-presented with Megan Johnson.

The sketchbook contains perforated cards illustrating our “Great Eight”—the main points from our presentation, including tips on staffing, tools, and creativity.