A cheerful card stands out from conventional corporate holiday mail with some clever paper engineering.
Every year, Graphite Creative sends a holiday card to its clients and collaborators as a token of gratitude. We wanted the card to stand out from the tide of holiday mail, so we picked an unusual size (tall and slender), an eye-catching envelope (with a shimmery finish like snow), and a memorable format (pop-up) that delights and surprises.
In order to produce a knock-out pop-up on a modest studio budget, we digitally printed the inner and outer sheets, but cut, scored, and folded the trees by hand. It was absolutely a labor of love.